Life Changing

From $14k Loss To $1.5M+ Profit For A Creative Agency That Specializes In Photography

It was becoming more than a "dry spell"

They are a photography studio with a great name, a healthy focus on lead generation, and a specialized niche. They had all the makings of a successful business, and yet they were in a dry spell.

Their dry spell was, in fact, indicative of a deeper issue: they were operating at a monthly loss of $14,000. Yes, not only no profit but losing money.

While some might see this as a losing battle, we saw it as a challenge to be conquered. And that’s exactly what we did!

HubSpot Video

Their Goals

They came to us with a big, audacious goal...

Not just to get out of debt but to generate $1 million per year in revenue.

After becoming profitable again, they wanted to scale and expand enough to bring on additional creatives, thereby generating more revenue.

The Challenge

This photo/video agency faced challenges that many businesses on the precipice of success do: they had a fantastic business plan but lacked a definitive roadmap. Although they had an edge with their well-known name, positive reputation, niche, and good lead generation tactics, they lacked a clear vision for taking advantage of these elements.

And, of course, their business was in the red.

For the most part, they had all the parts of a successful photography studio. They just needed someone to give them the tools and manual for putting everything together.

Focused on lead generation and getting their name out there – found some success. Really needed to refine their pricing model, positioning, and sales model.

Needed to convert cold leads into paying clients, leverage relationships, build a recurring revenue model, build out the team and execute jobs other than the primary creative photographer/videographer.

Their Goals

They came to us with a big, audacious goal...

Not just to get out of debt but to generate $1 million per year in revenue.

After becoming profitable again, they wanted to scale and expand enough to bring on additional creatives, thereby generating more revenue.

Our Solution

We started by walking the business leaders through how to position themselves in the market. We had many valuable conversations about how to sell their services and overall brand.

Our main tactic was to move away from one-time revenue generators and build a system fueled by recurring revenue streams. Instead of booking on a project-by-project basis, we reformulated their service model to highlight cyclical sales for a single account.

We worked on changing the way they had conversations with clients about their services and capabilities, tweaked their presentation content and skills, and adjusted how they carried out sales conversations.

The catalyst here was recognizing that they had the talent, services, recognition, and name. They just needed to sell themselves with confidence.

The Result

This photography studio crushed its goals. 

They reached $1 million in annual revenue run rate within the first 90 days. Then just a few short months later, $1.5 million in profit run rate per year. Within 5 months, we closed on three significant recurring revenue accounts. This provided a solid foundation for making their business profitable. 

They were fully booked with committed clients and back-to-back shoots a few months after that.  They had more than enough revenue to get out of debt, pay the bills, and invest in new equipment that would further differentiate them from others in the industry. They were also able to bring on new, innovative creatives that could lend their ideas to the present and future of the company. 

The extra funds empowered them to make truly creative and phenomenal art with the tools they had and the additional ones they acquired. They truly unlocked their ability to accomplish whatever they set out to do within the agency. 

We expect this studio to continue growing over the next 12 months. It’s difficult to say just how much they will grow because they have so much potential. We believe it’s safe to say that they will continue to scale exponentially, considering they grew 7x in just 4 short months.  

$0

IN FIRST 90 DAYS

0X

PROFIT IN 4 MTHS

Time To Make A Change?

We work with highly motivated agencies who are looking for the tactics they need to scale.