Walking away from his business should have felt like a relief. Instead, it felt like losing everything he had worked for.
He knew he couldn’t go back to the old way of working:
But as he started thinking about how to rebuild, he hit a wall.
The work he knew would truly light him up—helping nonprofits—didn’t seem financially sustainable. The budgets just weren’t there. But if he chased only high-paying clients, he knew he’d feel unfulfilled.
He had lost hope that it was possible to have both—a profitable agency AND work that felt meaningful, so something had to give.
Instead of jumping back into the chaos, we started with a question:
What does a healthy, fulfilling business look like for you?
For him, the answer was clear. He wanted to feel excited about the work he was doing, knowing it was making a real impact. But just as importantly, he needed his business to support his well-being—not destroy it.
We redesigned his offer from the ground up. Instead of working directly for nonprofits (who couldn’t afford his full services), we got creative and built a model where brands would fund the work while nonprofits reaped the benefits.
This approach allowed him to do meaningful work without compromising his financial security—or his boundaries.
With a new structure in place, he finally had clear guardrails for the type of clients he took on, the hours he worked, and the projects he said “yes” to (and the ones he let go).
It wasn’t just about running a smarter business. It was about reclaiming his life.
In less than 60 days, he went from $0 in revenue to generating $17K per month, with a sales pipeline full of new leads.
But the real transformation wasn’t just in his finances—it was in how he felt running his agency.
For the first time in years, he wasn’t drowning in stress. He had clear direction, predictable revenue, and the energy to actually enjoy his life.
The weight of uncertainty was gone. Instead of waking up each day overwhelmed, he felt excited about his business again—knowing that his work wasn’t just profitable, but purposeful.
And perhaps most importantly? He finally felt in control—of his business, his time, and his future.
Transitioning from a project-based to an MRR business model transformed this agency from being at risk of closure to thriving with a predictable and sustainable income.
Their story is a testament to the power of strategic pivoting, smart pricing, and the importance of building a business that aligns not just with both market needs, but your personal values as well.
